About

Ankit Kumar Sahu is a CRO Manager at HSBC with over 7 years of experience in product analytics, fintech, e-commerce, marketing analytics, conversion rate optimization, user experience, and customer experience. He holds a Bachelor of Technology degree in Information Technology from NIT Raipur. Ankit has previously worked as a Senior Marketing Analyst at Citibank and a Senior Product Analyst at Gain Credit, where he was responsible for the entire product life cycle, from product launch to website and product optimization according to market dynamics. He prioritized and managed the product roadmap, liaised with cross-functional teams to implement product enhancements, and monitored progress to ensure overall delivery of the project. Ankit has also defined user flows, user stories, and managed product development with engineering and 3rd party vendors. He continually sought opportunities to increase customer satisfaction and was on top of all key business metrics. Ankit also had complete ownership of website conversion and optimizations, coming up with recommendations and hypothesis to optimize website conversions in all major flows of the website. Ankit is skilled in A/B testing and has partnered with different teams, including content, design, development, and compliance. He has also provided recommendations to the Product managers and driven them through the development life cycle till it goes live. Ankit has monitored and been on top of key conversion metrics and identified the issues leading to the anomalies. He has come up with new ideas for A/B Testing not just limited to UX changes but also at the product level. Ankit's educational background includes a Bachelor of Technology degree in Information Technology from NIT Raipur and Mathematics and Computer Science from O P Jindal School Raigarh. Ankit has a strong tech stack and is experienced in software engineering. With his relevant experience of 7.10 years, Ankit is a valuable asset to any organization looking for an expert in product analytics, fintech, e-commerce, marketing analytics, conversion rate optimization, user experience, and customer experience.