About

Ankit Sheoran is an experienced Digital Marketing Manager with a strong background in the education management industry. With over 6 years of experience, Ankit possesses a diverse skill set in Search Engine Marketing (SEM), Content Marketing, Digital Marketing, Social Media, and Google Adwords. He holds a Bachelor's degree in B.tech (ECE) from Guru Jambheshwar University. Currently, Ankit serves as a Senior Digital Marketer at Lancers Group, where he manages all SEO and PPC activities for team members and creates strategies, implements them on projects, and monitors plans for daily SEO and PPC tasks. He ensures successful implementation and planning of digital plans/calendars and improves Quality Score, lowers CPC and conversion rates via landing page optimization for all the projects. Ankit also manages the marketing budget and measures campaign effectiveness/ROI for dedicated product groups, generates weekly and monthly reports on web traffic trends and patterns, including revenue, conversion, and marketing campaign performance. Ankit's past experience includes working as a Digital Marketing Executive at Netscape India, where he was responsible for social media marketing, content marketing, video marketing, SEO & SEM, web analytics conversion optimization, Google Adword team management, content development, e-mail marketing, social media & community management, SEO team handling, working on on-page & off-page, studying traffic and analytics, split-testing similar pages, analyzing the client's competitors, building quality backlinks & analyzing the client's competitors, responsible for online reputation, and generating leads through social media. Ankit's core role is a Digital Marketing Manager, Digital Media Buyer, Programmatic Ads Trader, Native Ads Planner, and Social Media Manager. He possesses excellent skills in keyword research using online tools, competitive research, and analysis for keyword expansion and traffic growth. Ankit also manages social ad campaigns using Google Adwords, Google Analytics, Twitter Analytics, Facebook Insights, and Webmaster Tools. In summary, Ankit is a skilled Digital Marketing Manager with a proven track record of success in managing SEO and PPC activities, creating digital plans, and implementing them on projects. He possesses excellent skills in social media marketing, content marketing, video marketing, and SEO & SEM, making him an asset to any organization.