About

Ankit Somani is a data-driven professional with over 7 years of experience in digital marketing and analytics in telecommunication and technology industries. He is currently serving as a Senior Product Manager at Dream11, where he specializes in project management. Ankit has managed global teams in a distributed Agile model and launched major online go-to-market campaigns, with emphasis on online customer journey personalization and analytics. With a Bachelor of Technology in Biotechnology from Dr. MGR Educational and Research Institute, Ankit went on to pursue an IMBA from IE Business School and an Exchange Week in Business in Asia from Singapore Management University. Ankit's past experiences include serving as a Product Manager at Dream11 and a Digital Marketing Manager at Vodafone. During his tenure at Vodafone, he managed a team of 9 in a distributed Agile model to launch and maintain several digital campaigns across all product segments. He also launched the new Samsung Galaxy S9 in Australia with a 17% increase in year-on-year (YoY) sales while working closely with external clients and key stakeholders from different departments. Ankit designed more than 20 go-to-market campaigns on Conversion Rate Optimization, increasing Digital Sales by 9% YoY. He was accountable for scoping, budgeting, capacity planning & resourcing, and creating optimum working strategies, thereby improving productivity and efficiency, leading his team to win the Best Team award in the Digital category across all Tech Mahindra locations. Ankit's tech stack includes Product Management, and he has relevant experience of 9.19 years. He is passionate about using data-driven insights to drive business growth and is always looking for innovative ways to improve customer experience.