About

Anmol Baijal is a creative and detail-oriented Campaign Manager at Affle, with over 4 years of relevant experience in Campaign Management and Account Management. He has a strong result-oriented mindset and a passion for perfection, which has helped him build digital strategies and manage campaigns end-to-end for several brands across industries like E-Commerce, Food Delivery, Fashion, and Gaming, helping them achieve their targets. Anmol's core skills include programmatic UA and RT campaigns, opportunity analysis, and relationship management with clients to understand their objectives and devise strategies that best fit them. He has managed monthly budgets greater than ₹2 Cr and analysed data to optimize campaigns based on ROI, CPA, CPI, CTR, CPC, and Reach, reducing costs by 20%. He has also performed A/B testing with Data Science, Product, and Engineering teams on targeting/creatives/strategies, identified opportunities in accounts, and assisted the sales team to create a growth strategy for brands. An avid photographer, cinephile, and reader, Anmol is passionate about creativity and innovation. He has worked with several reputed organizations in the past, including RevX and ByteDance, where he served as a Campaign Manager and Client Solution Executive, respectively. At ByteDance, he onboarded 200+ SMBs to advertise on TikTok and scaled up spends by 50% by customizing solutions according to insights gathered from campaign performance. He also generated revenue of $115,000 working with Onboarding Managers handling clients from the US and SEA Market. Anmol holds a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology in Electronics and Telecommunications from Symbiosis. He is well-versed in Mobile, Data Science, and Test technologies. Anmol's attention to detail, creativity, and passion for perfection make him an ideal candidate for any Campaign Management or Account Management role.