About

Annika Wood is a highly skilled Marketing Strategist and Content Producer who is passionate about helping organizations reach their target audience in the most effective way possible. With nearly 20 years of experience in digital marketing, content creation, UX writing, and design, Annika has developed a unique set of skills that enable her to create touchpoints that exceed business goals, increase customer engagement, and maximize marketing budgets. Annika's skills include marketing data analytics, email and social media campaign creation, strong on-page SEO, graphic design, and long-form content creation, and she is proficient in a range of tools including Excel, Tableau, the Adobe Creative Suite, Mailchimp, Wix, Drupal, and Google Analytics. Currently working as a consultant, Annika has delivered a wide range of customer-facing and sales training content for Intuitive, and has used data analysis to benchmark email marketing in all verticals and create a campaign that beat the established urology open rate by 597%. She has also employed audience segmentation skills to write two distinct email campaigns promoting Blend's first-ever virtual conference, and has developed a strategic communications plan and produced a three-month email campaign resulting in an average CTR of 4.6% with a 7.0% high for Tapcomb.com. Annika has also ideated and created Amazon A+ content promoting a number of national grocery lines in evocative ways, and has deep-dived into user data to create JustAnswer.com's Pearl Wilson, a chatbot that drove a 9.6% lift in the company's SEO conversion rate. Annika's past experience includes roles as Communications Manager at learntofoster.org and Senior Producer & Writer at NBC KNTV11. She holds a Certificate in Marketing Data Analysis from MIT Sloan School of Management, a Digital Marketing and UX Design certification from General Assembly, and a Bachelor of Arts degree in Mass Communication/Media Studies from Loyola University New Orleans. Overall, Annika is a highly skilled and experienced marketing professional with a proven track record of success in creating effective marketing campaigns that deliver results.