About

Anoop Singh Yersong is a certified strategist and growth marketer with a successful track record of working with over 70 SMEs to achieve and surpass their business goals. With a background in content writing and full-stack digital marketing, Anoop has managed hundreds of technical projects, international client relationships, and business development, sales, and operations responsibilities while leading in-house teams of up to 30 members. As the Head of Growth at Zonka Feedback, Anoop has developed and implemented innovative growth strategies resulting in a 100% quarter-over-quarter increase in MQLs and a 300% increase in ROI by reducing acquisition costs by a third in Q2 - 2022 (AMJ). He has directly managed teams consisting of content, SEO, PPC, lead generation, design (UX & Graphics), and development members, increasing team productivity by 10x by streamlining day-to-day operations. Anoop has also implemented a self-made content framework resulting in a 70% month-over-month increase in organic traffic and more than a 20% month-over-month increase in organic conversions. Anoop has experience in managing cross-departmental coordination between demand generation, sales, product development, and customer success teams. He has formulated and implemented a go-to-market strategy for survey products ranging from low-touch entry-level software to enterprise solutions and won awards from Capterra, G2, Crozdesk, GetApp, Software Suggest, and Software Advice. In his previous role as Marketing Director at Myra's Academy, Anoop developed a fully search engine-optimized website using WordPress CMS and integrated all the MarTech tools. He spearheaded traditional and digital marketing B2B, B2C, and B2B2C campaigns and onboarded 100+ trainers from 70+ organizations proficient in 30+ specialties and 10+ Indian languages to conduct training batches for 1500+ students from 400+ colleges and universities across India. As a Product Marketing Manager at Briisk, Anoop optimized existing MarTech integrations and defined MarkOps to streamline overall delivery. He launched B2B, B2C, B2B2C, and B2B2B2C marketing campaigns post SWOT and Porter's 5 Forces Analysis for Briisk Ltd UK, Briisk's subsidiaries in South Africa, India, and Turkey, along with all the exclusive distribution and strategic partners. Anoop also managed complex strategic business partnerships and client relationships with one of the biggest