About

Anshul Gupta is an experienced marketing and business strategy professional with over 5 years of relevant experience. Currently serving as the Deputy Manager at EdCIL India Limited, Anshul is responsible for driving marketing and business strategy initiatives for the organization. He holds a Master of Business Administration degree in Marketing and Sales from the Institute of Management Technology, Ghaziabad, and a Bachelor's degree in Electrical, Electronics and Communications Engineering from Jaypee Institute of Information Technology, Noida. Anshul began his career as a Sales and Marketing Intern at Lava International, where he worked on a project to optimize the efficiency of the company's field sales force. During his tenure, Anshul shadowed 10 Area Retail Officers across different cities, identified the challenges they were facing with respect to retailers, distributors, and promoters, and developed a new time sheet of their workways. He also interacted with Team Leaders from different companies like OPPO, VIVO, Samsung, and Gionee to understand their daily workways and performance management system and provided recommendations based on that which were included in the company system for AROs processes. Anshul helped the sales team in bringing down the conveyance cost of the sales force by Rs. 4 Lakh monthly and tracked 15 top performing AROs to identify the various activities they were doing in their territory to keep up their sales. He also tracked 25 low performing AROs for the month of April and May and improved their performance by 26.25% average on a month-to-month basis by resolving their issues and motivation. Anshul is a highly motivated and driven individual with a keen interest in mobile technology. He is proficient in using mobile technology to drive business growth and has a deep understanding of the mobile landscape. Anshul is a quick learner and is always eager to take on new challenges. He is a team player with excellent communication and interpersonal skills. Anshul's education and work experience make him an ideal candidate for roles in marketing, business strategy, and mobile technology.