About

Anu Verma is a Product Owner (Data) at Cardlytics with over 5.5 years of professional experience in the agile environment in AdTech, US healthcare, and communications domain. She actively engages with the delivery team to collaborate, negotiate, and commit to product requirements. Anu is responsible for creating the product backlog of user stories and backlog grooming. She ensures that the delivery team understands items in the coming sprint to the level needed to complete the story and consider it “Done”. Anu defines user stories and sets acceptance criteria for easier development and testing. She grooms the defect backlog and prioritizes bugs and stories to achieve maximum goals. Anu communicates with the development team to help them deliver the best product. She focuses on understanding the market, reads the competition, and brings the best product forward for the customers to choose from. Anu has worked with GAVS Technologies as a Product Owner for a US healthcare client that provides a SaaS model for EMS and fire professionals. She traveled to the USA to build an understanding of the product on a functional level and meet the team members and end-customers. Anu is good hands-on TFS (Team Foundation Server) and JIRA tool, all backlogs, features, and epics are managed on JIRA. She worked with UI/UX designers to create workflows and prototypes using Axure to make it easier for development teams to understand. Anu worked with teams across two different time zones (India and the USA) and built roadmaps for product and scheduling release dates along with product managers. At IBM, Anu worked as a System Engineer for Idea Cellular India Ltd. She was responsible for administering IBM’s Application Management tools, Clear Quest, and Clear Case. Anu handled all the requests regarding the tool and managed user ID creation, deletion, and access to certain projects as per the requirement in CC Tool. Anu holds an Executive Program in Digital Marketing and Social Media Marketing from the Indian Institute of Management, Calcutta, an MBA from Great Lakes Institute of Management, and a BTech in Electrical, Electronics, and Communications Engineering from Sharda University. Her tech stack includes test, designer, product manager, ui, and Software Engineer. Anu has a relevant experience of 6.70 years.