About

Anuj B. is an experienced product leader with over 10 years of experience in the tech industry. Currently serving as the Product Leader for Growth & App Experience at Groww, he is responsible for making financial products fun and easy to use. Anuj has a strong track record of driving hypergrowth, UX, personalization, communities, search, onboarding, conversions, repeat, and revenue. Prior to joining Groww, Anuj served as the Director of Product, LIVE & Retention at Vedantu, where he led the development of live education streaming products. He also worked at Flipkart as a Product Manager for Monetization, where he focused on revenue using monetization of FK B2B services for other e-commerce businesses. Anuj holds a PGP degree in Finance and Marketing from the Indian School of Business and a Bachelor's degree in Computer Science from Birla Institute of Technology and Science, Pilani. Anuj is a builder at heart and is always looking for new ideas to discuss. He is a highly skilled product manager with expertise in search, testing, and other relevant tech stacks. With his extensive experience and skills, Anuj is an asset to any organization looking to grow and succeed in the tech industry.