About

Anuj Jain is an Entrepreneur in Residence at Veefin, a global leader in SCF solutions. He is passionate about building and enabling SCF and digital lending solutions to empower global banks and financial institutions to boost global trade economies. Anuj possesses a "Get it Done" attitude, which has helped him put up multiple hats while bootstrapping ShopMyCar and ultimately achieve an MRR of USD 2.5k within the first three months of launch. Anuj is a Computer Science Engineer who graduated from the National Institute of Technology, Silchar in the year 2015. Prior to ShopMyCar, Anuj has led several data-driven sales projects of various financial products during his stint as a Consultant with Ernst & Young for a leading bank in Vietnam. He has also built analytical models for sales, collections, and credit for AU Small Finance Bank where the executions put forth by him have helped the bank to achieve greater sales while reducing the collection cost. Anuj's experience in designing marketing strategies and sales campaigns for a 20+ million customer base for consumer loans, creating unbiased scorecards to evaluate the performance of multiple third-party agencies, and designing algorithms for sales-based TSA allocation for various global banks and clients in the BFSI sector has given him a deep understanding of the financial industry. Anuj is a visionary entrepreneur who has founded and created ShopMyCar, a new-age B2B automotive retail sales platform to empower the sales and enrich the consumer experience through digital innovation and automation of the sales funnel for automotive retailers. He spent most of his time on the ground, increasing sales through well-planned marketing techniques, devising business growth executable strategies, designing the product, managing a diverse team, chasing angels, and hiring interns for content marketing and operations. Anuj's educational background includes a Bachelor of Technology in Computer Science from NIT Silchar. He also completed his Senior Secondary education from St John's Senior Secondary School, Kota, and Higher Secondary education from Royal Alpha Secondary School, Sawai Madhopur, Rajasthan. With 7.27 years of relevant experience in the financial industry, Anuj is a valuable asset to any organization looking to innovate and grow in the digital age.