About

Anup Shukla is an Associate General Manager for Digital Customer Experience Transformation at Tata Consultancy Services, with over 12 years of experience in Customer Experience, Consulting, Sales & Marketing, and Product Management. He is a problem solver and innovation specialist who enjoys tackling challenging roles and solving real-world problems for businesses. Anup is passionate about writing and using technology to solve business problems. Anup has a good blend of Customer Experience strategy, Brand Marketing, Consulting, and Partner Marketing across IT, Transportation, and BPO industries. He is a premier B-School alumnus with great experience working for organizations of top repute like CRIS, Infosys, Carzonrent, Genpact, Startek, and TCS. Currently, Anup is working with the CEM Practice for Global Cognizant Business Operation of TCS CBO/BPS business. He is driving digital transformation initiatives for new and existing client logos and providing customer experience consulting across multiple industry verticals. Anup is also working with Presales and solutions teams on global RFP responses and is the owner of Next Generation Customer Experience Offering from Digital Transformation Team and $ 25 Million pipeline. In the past, Anup has worked with Startek as Associate Vice President for Digital Customer Experience Solutions and was responsible for designing and implementing digital solutions for automation needs of Operations, Marketing, Sales, and Training functions of the organization. He has also worked with Genpact as a Senior Manager for Digital Transformation, where he was responsible for leading assessment, solution design, timelines, execution, UAT, and deployment of RPA projects for Source to Pay, Accounts Payable, and Commercial service lines. Anup has also led the first-ever global RPA Hackathons for GE and crowdsourced and implemented winning ideas. Anup has an MBA degree in Marketing from IIT Roorkee and an Engineer's degree in CSE from GGSIPU. He has a tech stack of product management and has relevant experience of 12.94 years. Anup is a thorough professional who is passionate about helping businesses solve their problems and achieve their goals.