About

Anuraag Sharma is a seasoned professional with over 11 years of experience in business development, client relations, alliances, and partnerships. He is passionate about helping businesses build their brand, develop and manage processes, penetrate new markets, and deliver top-notch customer experiences while driving organizational excellence and creating leaders of tomorrow. Anuraag is a specialist in strategic alliances and partnerships across industries and takes pride in nurturing sustainable leadership and creating a culture that drives performance and binds the organization and its people together. Currently, Anuraag serves as the AVP of Client Relations at Magnon Group, where he is responsible for driving branded content, UGC campaigns, and digital ad tech for top brands such as Nikon, HP, Amazon, Schneider, and Nestle. He also manages acquisition and key account management for startups such as FrontRow, SuperK, VenueMonk, Bluedrop, and IndieStori. Anuraag is also responsible for client servicing for production houses such as Endemol, SoL, TVF, Lionsgate, and Tess Joseph. He negotiates and establishes partnerships with influencer and talent management agencies such as Qyuki, Tamada, Vidorra, Runway LifeStyl, and DOT. Additionally, Anuraag manages production management and sponsorship for India's largest OTT and web awards, the TT Awards. Previously, Anuraag served as the National Head of Operations & Strategic Partnerships at Filmboard Movies, where he identified and executed industry alliances and partnerships with top brands such as Indigo Airlines, MMT, Haptik, Kaleyra, OYO, Rebel Foods, SiS Group, Lemon Tree Hotels, Treebo Hotels, Fab Hotels, Meru Cabs, Gozo Cabs, and Zostel. He also managed business operations for key accounts, including Roy Kapur Films, Excel Entertainment, Jar Pictures, TVF, Alt Balaji, and Victor Tango, and worked on mega projects such as RRR for DVV Ent. Anuraag introduced requisite technology to integrate multiple touchpoints and service areas and automated the D2C partner onboarding process, taking active partners from 8,000 to 24,000 in 9 months. He also expanded pan-India operations from 3 to 18 cities, including cost control, P&L management, hiring, training, and performance management. Anuraag holds a Bachelor's degree in Chemical Engineering from Birla Institute of Technology and Science, Pil