About

Anurag Gupta is a Senior Manager Analytics at Dream11 and an ex-MuSigma Trainee Decision Scientist with a passion for Machine Learning, Geography, and Geopolitics. He has 5.7 years of relevant experience and is skilled in Python, ML, Research Scientist, MySQL, SQL, and Data Scientist. Anurag has developed and rolled out multiple projects from scratch, including Forecasting Frameworks, Personalisation Products, and User Persona Model, which have helped his clients redefine pricing strategy, reduce dispatch time, and increase sales. At Dream11, Anurag has developed a Forecasting model/framework to predict revenue, users, promotional spending, marketing CAC, and paybacks, which serves as the Annual Operating Plan for the company. He has also rolled out personalized products to 20% of the users, with high feature retention and an increase in purchasing of these users with respect to the control group. Currently, Anurag is working on User Personas to help identify the various types of users and their distinct behavior to help customize strategies. He has also helped the Customer Success Team to reduce their first response time by optimizing their query selection. Anurag has a Bachelor of Engineering degree in Electronic and Telecommunications Engineering from the Indian Institute of Engineering Science and Technology (IIEST), Shibpur. He also has a Indian School Certificate Examination degree in Science from St. Patrick's H.S. School, Asansol, and an Indian Certificate of Secondary Examination degree in Sciences from St. Patrick's H.S. School, Asansol. Anurag is always open to new connections and invites on LinkedIn. He is a skilled problem solver with a track record of delivering high-quality projects. His expertise in Machine Learning and Analytics has helped his clients achieve their business goals and drive growth.