About

Anurag Kumar is a Product and Growth expert with over 7 years of experience in problem-solving, product management, growth marketing, and data analytics. He possesses strong skills in market research, product strategy and development, competitor analysis, CRO, A/B testing, and data analytics. Anurag has worked with India's top unicorns Ola, OYO, and Paytm, bringing in the experience of working in a fast-paced environment with a sharp focus on high-quality results. He has added significant value to the organizations he has worked with, reflected in the LinkedIn recommendations received from his previous managers and ex-colleagues. Currently, Anurag is a Senior Product Manager at Huawei, where he leads the research and planning of "Buy on Petal" feature to increase product conversion on Petal Shopping. He is also working on implementing "In-app checkout experience" for buyers and "Order management platform" for sellers. Additionally, he has built Shopping ads reporting feature in Huawei Ads to be used by advertisers for product level performance insights. Anurag has also conducted market research on live stream shopping and analyzed competitors across Asia, Europe, and America. He has implemented a referral incentive structure and user design to improve user acquisition and engagement across the Southeast Asia market. Prior to Huawei, Anurag worked as a Growth Product Manager at Springboard, a US-based Ed tech company offering courses across Data Science, AI/ML, and UI/UX Design. He owned CRO on the website to drive growth and generated a projected ~X.YM $ revenue lift/year through multiple successful experiments. He set up a robust process for building A/B testing ideas pipeline, prioritization framework, running tests, and implementing winning variations. Anurag identified inefficiencies in the existing CRM, worked with sales, marketing & tech to define use cases, and led the migration to HubSpot. He defined end-to-end lead lifecycle, marketing, and sales SOPs and implemented them in Hubspot with a high focus on data sanity. Anurag holds a Bachelor's degree in Civil Engineering from Indian Institute of Technology, Bombay, and has completed Intermediate and Matriculation from Bal Vidya Niketan and Pratibha Pallavan Public School, respectively. He is proficient in product management, research scientist, test, search, AI, ML, data scientist, SQL, UI, and designer. With his relevant experience of 7.61 years, Anurag is a highly skilled and