About

Anurup Ojha is a dynamic professional with 3.53 years of experience in building and scaling businesses. Currently, he is a part of the founding team at dslr, a stealth startup that is building a social-first commerce platform to help customers discover and buy luxury products at affordable prices. Anurup's focus is on design-led unbranded categories such as fashion, accessories, and home décor. He has built the entire CS/CX function from the ground up and led it to a team of 15. Anurup is responsible for improving query to order conversion from 20% to 55% via various experiments and optimizations. He has also designed and scaled the entire customer journey on WhatsApp (APIs, conversational tools, etc.) in pursuit of acquiring the first 10k customers. Anurup has set up analytics across all functions to ensure data-driven decision making. Previously, Anurup worked at crio.do, an experiential learning platform for software developers that is revolutionizing the way tech is learnt with high-quality applied learning opportunities at scale. Anurup set up and scaled Crio's Career Services & Outcomes business unit from the ground up. He built a predictable machinery to grow Crio's hiring partners at scale and expanded the portfolio to 350+ companies in 10 months with a 30% repeat rate. Anurup launched new business models in the B2B segment along with the founder, scaling it to $1M ARR. He also set up and co-owned the referral acquisition channel (0 CAC) and improved conversion by 5x compared to inorganic acquisition channels (68% CAC) for an ASP of ₹1L. Anurup managed and led a team of 8 and contributed cross-functionally across Delivery, Content, Platform & Growth in evolving and streamlining processes. Anurup was also a founding member of NutriPal Healthcare, a goal-focused wellness service on a mission to help Indians globally reverse lifestyle disorders and get healthier through the right personalized nutrition. Anurup built the inside sales & CRM function from the ground up to scale business from 0 to 0.75Cr Annualized Run Rate in one year. He worked with the founder to set up organic growth channels [Content mkt, Referrals & Evangelism], as well as SKUs & pricing for the business. Anurup scaled ASP from 4k to 9k Rs through pack &