About

Anushka Gulati is a results-oriented marketing technology consultant with over 6 years of experience in presales and solution consulting, specializing in MarTech and AdTech. As a Senior Solutions Consultant at Sprinklr, she has a proven track record in all stages of solution sales consultancy, from lead and opportunity qualification to Requests for Proposals (RFPs), technical need analysis, use cases, PoC, and demos. Anushka's expertise lies in marketing automation and orchestration, data analytics, design thinking, customer journeys, website optimization and personalization, website analytics, and social media marketing. She has a deep understanding of solutions such as campaign management, web analytics, web personalization, data management platforms, and spend (search, social, display) optimization for industry-leading marketing automation platforms. Anushka has first-hand exposure working on and closing complex, consulting-led, multi-million dollar solution deals. She devises marketing strategies for clients based on their key business KPIs to generate higher ROI. She has experience in developing and growing business through consultative selling of products and services. Anushka has worked with leading companies across verticals, including BFSI, Retail, and FMCG. She has undertaken consulting and marketing audit projects on achieving business outcomes leveraging data-driven marketing and technology services. She has also undertaken customer journey mapping projects for leading retail banks and worked with leading life insurers on defining the right analytical models for forecasting and ideal contact policy across the insurer lifecycle. Anushka has anchored RFP responses, client presentations, workshops, and use case-driven demos to showcase solution benefits (digital and automation platforms) based on business problems. She is a graduate of the Institute of Management Technology, Ghaziabad, with an MBA in Sales, Marketing, and Business Management. She also holds a Bachelor of Technology in Computer Science Engineering from ggsipu and an undergraduate degree in Science from St. Anthony's Sr. Sec. School. Anushka's tech stack includes web, research scientist, and search. With 6.94 years of relevant experience, Anushka is a dependable, result-oriented professional with a passion for developing and delivering innovative marketing solutions.