About

Anushka Gupta is a highly skilled Senior Business Analyst, Business Consultant, Data Analyst, Product Developer, and Digital Analytics expert with over 4 years of relevant experience. She is currently working as a Senior Associate at Axtria, where she is responsible for product development of an analytical tool for the company's Decision Science (DS) business unit. Anushka is a core team member who works in sync with all stakeholders, including leadership, business, and tech teams, to provide a single platform for all analytical use cases. She follows agile methodology using JIRA for product development and has created an end-to-end dynamic workflow for the complete Next Best Action (1-1 Promotional Marketing) use case in a modularized way using KNIME, Python, and Pyspark, which reduced the use case completion time. Anushka has also led one of the critical use cases completely for one of the top pharma clients. She gained business knowledge on account level and affiliated data and various discounts that are provided at an account level, which helped the client to gain valuable insights to measure the accurate profitability of the account. Anushka was nominated for 'Bravo' as a part of this engagement. In her past roles at Axtria, Anushka has measured campaign effectiveness for different tactics, supported PM in the creation of Quarterly Business Review deck, and provided commercial reporting and ad-hoc analytics for one of the top 10 global pharmaceutical companies across different business units. She has also developed behavioural-based audience segmentation using intra-cluster and inter-cluster key behaviours to identify visitor profiles such as immediate buyers, prospective buyers, price checkers, and window shoppers. Anushka has a Bachelor's degree in Statistics from Hindu College, University of Delhi, and a Master of Science (M.Sc.) in Operational Research from the Faculty of Mathematical Science, DU. Anushka's technical expertise includes Python, Software Engineering, Machine Learning, Test, Product Management, and Search. She is a highly motivated and results-driven professional who is committed to using her skills to increase revenue for her clients.