About

Anushka Khemka is a Senior Media Executive at Edge | Performance Marketing. With over 2.5 years of experience in the marketing and consultancy fields, Anushka is a proactive, dedicated, and committed individual with a demonstrated track record of competent organizational, creative, and effective communication skills. Her expertise lies in Media Buying and Selling and Content Creation, and she is a quick learner always hunting out new opportunities. Anushka's experience includes working as a Digital Media Executive at Compare Club, where she undertook the day-to-day performance management activity across paid media channels like Facebook, Google Display, and Native advertising platforms. She also worked proactively with publishers, platform representatives, and partners to deliver optimal results and identified and tested acquisition test opportunities to activate customers. As a Performance Marketing Consultant at Australian Marketing Institute, Anushka audited the website performance to understand user trends and behavior using the Neuroscience software - iMotions. She mapped a comprehensive competitor analysis and peer benchmarking report using Microsoft Excel and devised a three-year marketing and content strategy for expansion in Australia. She also managed several Google Ad campaigns and used bidding strategies to reduce CPC and enhance conversion rates. Anushka holds a Bachelor of Business Administration degree from SP Jain School of Global Management and has completed the Summer Business Scholar's Program from the University of Chicago Booth School of Business. She also holds a High School degree in Business/Commerce, General from Modern High School for Girls, Kolkata. Anushka's tech stack includes "test," and she has relevant experience of 2.51 years. With her skills and experience, Anushka is a valuable asset to any organization in the marketing and consultancy fields.