About

Anustup Sikdar is an experienced Area Sales Manager and Dealer Development Manager in the automotive industry. He has a demonstrated history of working with renowned companies like Maruti Suzuki, Mahindra & Mahindra, and Accenture. With strong analytical skills, market research, management, marketing, dealer development, channel development, and business intelligence, Anustup has become a strong sales professional. He holds a Master of Business Administration (MBA) focused on Marketing/Marketing Management, General from Narsee Monjee Institute of Management Studies (Mumbai). Currently working at Maruti Suzuki as a Dealer Development Manager, Anustup is responsible for managing OEM Excellence Programs for Channel Partners in the region of Mumbai & Goa. He also delivers business improvement insights and develops strategies and customized action plans, in collaboration with individual Channel Partner, to ensure success of programs. He drives periodic Business Reviews (BR) supervising progress, identifying shortfalls, making recommendations, and developing specific tactics to meet KPIs and goals. Anustup is also responsible for improving CX for long-lasting brand connection with buyers. He is responsible for Customer Satisfaction Scores, identifying improvement areas and implementing new processes across the region, thereby ensuring Quality of Sales (QoS) and maintaining Brand Equity. Anustup has also worked with Mahindra & Mahindra as an Area Sales Manager, where he was responsible for sales volumes in the city of Bangalore and North Karnataka. He managed a territory spanning more than 10 districts and total volumes of at least 700 vehicles every month. Anustup has also worked with Accenture as a Solution Architect, where he was involved in the complete cycle of development of a software application. As a Solution Architect (SA), he met with a broad range of business users and captured their application requirements, as well as played a key part in the testing of those requirements. Anustup is skilled in Research Scientist, Senior Software Engineer, test, Frontend, and Backend. He holds a degree in Indian School Certificate from St. Joseph's College. With relevant experience of 11.78 years, Anustup is an analytics lover and has a passion for exploring new opportunities in the automotive industry.