About

Aparajita Baruah is the Co-Founder and CEO of DogNation, a transparent and professional pet services brand that provides dogs with the best life they deserve. With over 6 years of relevant experience, Aparajita pursued her Master's in Business Administration and set out to fulfill her dream of creating a growth-focused, professional dog services company that revolutionizes dog wellness and recreation in India. Growing up with dogs in her family and being influenced by her father's passion for dog training and behavior consulting, Aparajita aims to empower pet parents to make informed decisions and provide their "fur babies" with a healthy and happy life. She is a supporting member of the International Association of Animal Behavior Consultant, creating awareness about canine mental and physical well-being. DogNation is an exclusive dog club that offers membership-based services, including socialization, day-care, boarding, swimming, training, grooming, spa and massage, fresh food, events, and more. Subscribers get access to an app-based activity tracker that allows them to monitor their dog's progress at DogNation. The company aims to build a community of conscious, like-minded pet parents who prioritize their pet's needs above everything else. Aparajita's past experience includes working as a Program Manager at Ola and a Category Head at Milkbasket. She holds a Master's degree in Marketing from NMIMS and a Bachelor's degree in Engineering from SRM University. DogNation is a proud member of the International Boarding and Pet Services Association (IBPSA), USA. The company's mission is to provide transparent, trustworthy, and professional services that cater to all aspects of pet parenting. Aparajita and her team aspire to create a nationwide network of centers and provide standardized services and mobility to their growing subscriber base.