About

Aparna Raj is a skilled Digital Marketing Executive, AEM/WP Content Author, and QA Tester with over 6 years of experience in Web Content Development/Maintenance, Digital Marketing, Graphic Designing, Project coordination, and Team Lead. She has a Bachelor of Engineering (B.Tech.) in Information Technology from Anna University. Aparna's expertise lies in Web Content Management Tools such as Adobe CQ5, AEM, WCMS, Open CMS, Wordpress, HTML, CSS, Digital Marketing practices, SEO, and Social Media Management. She has experience in creating content with SEO practices, managing websites, and email marketing campaigns. Aparna is also proficient in finalizing in-process content, client interaction, and site performance testing. She has worked as a User Experience Researcher and has knowledge transfer experience to train the team. Currently, Aparna is working as a Digital Marketing Executive at Abu Dhabi Manpower Supply Company LLC- ADMS. Her responsibilities include developing and managing digital marketing campaigns, managing the organization's website, optimizing content for the website and social networking channels, tracking website traffic flow, fixing any error in online content, arranging webinars and webcasts, developing other content-based strategies to increase visibility, and working on SEO of the website pages. She also executes social media efforts to improve KPIs, likes, shares, tweets, creates and executes SMS and email-based marketing campaigns. In her past roles, Aparna has worked as a Digital Marketer at a confidential company, where she was responsible for graphic designing on Canva, writing SEO blogs on client topics, handling email marketing campaigns on Mailchimp, working with social media schedulers, creating marketing plans and PPTs on Canva, and creating websites using WordPress. She has also worked as a System Engineer - Digital Content Manager/Marketer at TCS, where she collaborated with product marketing and SEO peers to create world-class customer experiences, analyzed and understood end-to-end customer experiences, collaborated with the product owner, other content authors, designers, and copywriters, and worked with development and other internal team members on project implementation and launch activities. Aparna has a strong educational background, with a Bachelor of Technology (B.Tech.) in Information Technology from Anna University. She also completed XII from Velammal Matriculation Higher Secondary School and X from Seetha Kingston House Matriculation Higher Secondary School. Aparna's tech stack includes test, QA, Web, Research Scientist