About

Aparna Thyagarajan is a co-founder and Chief Product Officer at Shobitam, a company that aims to democratize ethnic fashion globally. With over 7 years of experience at Microsoft, Aparna has developed a good understanding of e-commerce, global brand building, and social media. Aparna's passion for fashion and design was ignited when she met a Zardosi artist during a sabbatical in 2019. This encounter inspired her to showcase Indian fabrics, culture, and heritage on a global level. Together with her sister, Aparna founded Shobitam to make Indian ethnic wear affordable, elegant, and available globally. As the Chief Product Officer, Aparna is responsible for the products as well as the weavers and artisans community and outreach. She works directly with them to design beautiful collections and deliver them globally through their D2C online platform at the best quality, prices, convenience, and 5-star service. Aparna's ultimate motto is to help people "Look Good. Feel Good, and Do Good," and Shobitam's social initiatives, Shobitam Cares and Shobitam Gives, aim to create a positive impact on society. Aparna holds a Masters in Computer Applications from the University of Madras and a BS in Computer Science from Delhi University. She has relevant experience of 11.85 years and has worked as a Product Manager, SDET, Search, and Software Engineer. Building Shobitam has been a learning experience for Aparna, and it has taught her the importance of staying grounded in one's roots and giving back to the community. If you have any queries, you can reach out to her at aparna@shobitam.com.