About

Apoorv Bhatnagar is a Sr. Manager of Digital Marketing at CleverTap, with a strong background in leveraging digital technologies to architect positive user experiences and engineer Site, Search, Social, and App-Store (Android/iOS) Marketing strategies. With over 6.78 years of relevant experience, Apoorv is a growth hacker who is constantly inspired and fascinated by the ever-changing world of digital marketing. At CleverTap, Apoorv is responsible for building a roadmap of experiments and initiatives to drive organic traffic, signups, and revenue. He also prepares and manages quarterly budgets for SEO and works with in-house web dev teams to implement technical SEO fixes and updates. Apoorv is an expert in regional SEO for Latin America and monitors Google webmaster tools on a regular basis to check site’s overall health, including checking for not found pages, duplicate pages, structured data issues, and other errors on the site. He also creates technical audit reports on the site like duplicate pages, site’s load time, site’s crawlability issues to rule out search engine un-friendly issues on the site and getting them resolved for better indexing and crawling. Prior to his current role, Apoorv worked at Freshworks as a Digital Marketing Analyst, where he was responsible for identifying and implementing strategies for increasing site traffic through organic search without being blacklisted. He was also responsible for lead generation, CMS activities, and Facebook campaigns. Apoorv has expertise in managing various lead generation/listing/review websites, and he has worked with digital marketing tools such as Google Analytics, Google Webmasters, Google AdWords, LRT, Moz, SimilarWeb, CrazyEgg, Ahrefs, Pitchbox, SEMrush, Hotjar, LSI Graph, and more. Apoorv holds a Bachelor of Technology (B.Tech.) in Computer Science from Rajasthan Technical University and an Advanced Certification Course in Digital Marketing from BrandVeda Digital Marketing Institute. He also completed his High Secondary Schooling from American International School, Jaipur, and his Secondary Schooling from St. Joseph High School, Navi Mumbai. Apoorv has a strong tech stack, including expertise in Search, ML, Mobile, Web, Android, iOS, and test. Apoorv's career objective is to make a positive contribution as part of a dynamic and well-reputed organization in a position where his abilities, technical, management, decision-making, and communication skills will be utilized