About

Apoorv Budhia is a highly skilled analytics professional with over 8 years of industry experience. He is currently working as a Senior Analytics Manager at EXL, where he is responsible for managing multi-million dollar engagements with Fortune 100 companies. Apoorv has a strong track record of delivering business outcomes through analytical project delivery and is committed to solving problems using math, technology, domain, and consulting skills. Apoorv has extensive experience in project management, understanding business requirements, and building client relationships. He strongly believes in continuous learning and taking complete ownership of any task at hand. Apoorv's key focus areas include marketing analytics, media analytics, digital media attribution, campaign measurement, clean room analytics, and audience analytics. In his current role, Apoorv is working at a client location for a newly launched over-the-top streaming service in the US. He is responsible for setting up a data analytics platform and reporting framework under Decision Science. Apoorv is proficient in various tools and technologies, including SQL (Big Query), GCP, Tableau, Airflow, Snowflake, Python, Adobe Analytics, GitHub, and Jira. Prior to his current role, Apoorv worked for a US-based mass media and entertainment conglomerate to set up a data analytics platform for a newly launched over-the-top streaming service. He has also worked for a US-based telecommunications conglomerate on analytical reporting to support digital media marketing. Apoorv holds a Master of Business Administration (MBA) degree in Marketing from t.a.pai management institute, and a Bachelor of Technology degree in Electronics and Communication from icfai. He has relevant experience of 8.43 years and possesses a strong tech stack, including SQL, Snowflake, data engineering, Apache Airflow, Python, and GCP.