About

Archana Kumari is a Software Quality Engineer with over 7 years of experience in digital marketing and proficiency in Python, Selenium, Pytest, Unittset, AWS, Github, automation testing, QA, back-end frameworks such as Django, relational databases and ORMs like MySQL, and designing database schemas in MySQL. She also has a basic knowledge of front-end technologies and platforms such as HTML. Archana holds a Bachelor’s degree in Electronics and Communication from AKU University, Patna. Currently, Archana is working as a Search Engine Optimization Executive at Infoicon Technologies, where she is responsible for improving customers’ websites to increase traffic via SEO and SMO. She has worked on several projects within the company and completed off-page activities planned for any campaign, on-site as well as off-site analytics of clients and competitor sites, and increased website traffic through social media like Facebook, LinkedIn, Twitter, and Instagram. She also uses SEO tools like Google Webmasters and Bing Webmasters, makes performance reports with Google Analytics, provides the content team or herself with relevant SEO content, carries out detailed keyword research according to the latest keyword strategies, recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords, and writes content for off-page activities such as social bookmarking, classified ads, and small descriptions for blog posts. In the past, Archana worked as a Python Selenium Automation Engineer at Infoicon Technologies, where she created and executed test cases, scripts, plans, and procedures (manual and automated) and analyzed test results for database impact, errors or bugs, and usability. She also worked as a Search Engine Optimization Executive at Seair Exim Solutions, where she promoted export and import products through off-site SEO page and SMO (Facebook, infographic, webmaster, etc.) to improve visitation (traffic) for customers. Archana’s tech stack includes test, Selenium, QA, search, Python, Django, MySQL, AWS, frontend, backend, research scientist, and web.