About

Archana Narayana is a seasoned Data Analyst with 9 years of experience in the service industry, specializing in web analytics and digital marketing. She currently works as a Senior Technical Consultant at Adobe where she has hands-on experience in implementing Adobe Analytics, Google Analytics 360, Dynamic Tag Manager (DTM), Launch, and Google Tag Manager solutions on both web and app. Her expertise in A/B testing and personalization using Adobe Target and Google Optimize has made her an asset to the company. Archana holds several certifications, including Adobe Certified Master - Adobe Analytics Architect, Adobe Certified Expert - Adobe Analytics Business Practitioner, and Google Analytics Individual Certified - GAIQ. Her certifications demonstrate her proficiency in her field and her dedication to continuous learning. Prior to joining Adobe, Archana worked as a Senior Associate at Publicis Sapient and as a Module Lead at Mindtree. Her experience in these companies has given her a wealth of knowledge and expertise in the field of data analysis. Archana graduated from Vishveshwaraiah Technological University in 2011 with a Bachelor's degree in Electrical, Electronics, and Communications Engineering. She has also acquired a range of technical skills and has worked as a Senior Software Engineer. With 11.02 years of relevant experience, Archana Narayana is a highly skilled and knowledgeable Data Analyst who has a proven track record of delivering results. Her expertise in web analytics and digital marketing, combined with her technical skills, make her an invaluable asset to any organization.