About

Arka Mitra is a seasoned data science professional and analytics consultant with over 6 years of relevant experience. Currently, he holds the position of Senior Data Analyst at Epsilon, where he has been working for the past few years. Arka is proficient in a range of technologies and tools, including Python, XGBoost, and Random Forest, and has extensive experience in the field of machine learning. Arka has worked on several key projects during his tenure at Epsilon and Genpact, where he previously served as a Business Analyst. Notably, he played a pivotal role in developing an Email Open and Email Qualifier Predictor using SAS and Python, which helped optimize the client's channel optimization strategy. The project resulted in significant cost savings to the tune of several million dollars and led to efficient utilization of marketing funds, especially for smaller portfolios with resource constraints. Arka's other notable projects include a Recurring Bill Pay Campaign Strategy that doubled customer sign-ups, resulting in long-term expansion of the low-risk revenue channel. He also developed a Customer Activation Predictor Targeting Strategy using SAS and Python, which helped prevent customers from going inactive by proactive customer engagement, reducing hit and run customers, and saving on the acquisition cost. Arka holds a Master of Business Administration (MBA) degree in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology (B.Tech.) in Civil Engineering from c.v.raman college of engineering. He also completed his senior secondary education in science from D.A.V Jawahar vidya Mandir and his secondary education in General Studies from Kairali school. Overall, Arka Mitra is an accomplished data science professional with a proven track record of delivering successful projects. His expertise in machine learning and analytics consulting makes him a valuable asset to any organization.