About

Arnab Dutta is a seasoned Market Research Practitioner with over 10 years of experience in consumer and business research. He has a proven track record in multi-country program management, strategic insights generation, consultation, and client relationship management. Arnab has worked with some of the most prominent companies in the IT, digital, and e-commerce sectors, including Google, Microsoft, Lenovo, HP, Intel, SAP, Amazon, and Flipkart. Arnab possesses an inquisitive and analytical mind, with creative thinking, excellent organizational skills, and a flexible and detail-oriented attitude. He has strong analytical and interpersonal skills, making him an asset to any team. His specialties include market sizing, demand and sales forecasting, competitors and non-customer analysis, benchmarking brand positioning, need gap analysis, advertising evaluation, media habits, new product development, segmentation, pricing, product line and channel optimization, conjoint and product development, usage and attitude, customer satisfaction and loyalty, marketing mix, and more. Arnab's core skills include strategic marketing, consumer insights, team management, storytelling, process improvement, Python, and data science. He is currently working as an Account Director at Kantar and has previously held positions as a Sr. Account Manager and Insights Director at the same company. Arnab has a strong educational background, having completed a Certification in Machine Learning and Artificial Intelligence from IIT Roorkee in 2021. He also holds an MBA in Finance from MP Birla Institute of Management and an Engineer's Degree in Information Technology from West Bengal University of Technology. Arnab's tech stack includes research scientist, Python, and data scientist. With almost 10 years of relevant experience, Arnab is a skilled and experienced Market Research Practitioner who can provide valuable insights to any organization.