About

Arpit Mishra is a seasoned digital and online marketing professional with almost a decade of experience in the field. He is well-versed in all methods of inbound marketing, demand generation, Account-Based Marketing, Content Marketing, SEO, social media, and all things search engine friendly. Currently, he is working as a Sr. Product Marketing Manager at oorwin. In his current role, he is responsible for Product Marketing, Product management, and lead generation. He effectively utilizes competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity. Arpit focuses on building demand generation strategies, brand perception, and new marketing techniques. He is also responsible for creating processes around entire marketing activities in Hubspot. Arpit collaborates across Sales and Product teams for smooth flow of leads and technical changes in the product. He has been instrumental in growing the sales pipeline through quarterly inbound demand generation campaigns including email drip campaigns, PPC campaigns, webinars, sales-enablement collateral, promotions, and field events. Prior to his current role, Arpit has worked as Head of Community and Marketing Manager (B2B SaaS Product) at hackerearth. At hackerearth, he built a global developer community from 700K to 4M+ in 3 years. He also handled growth marketing and created, developed and build HackerEarth brand to community - vision, strategy, and execution. Arpit has experience in managing and implementing event marketing programs, designing all event collateral, including displays, and managing all logistics for marketing, leadership, and sales teams. He has influenced the technical roadmap, acting as the voice of the customer to the product team. Arpit has a post-graduate diploma in Business Management from Symbiosis Institute of Management Studies, a Master of Technology (M.Tech.) from NMIMS, and a B.TECH in Electronics and Communication from Jaypee University of Engineering and Technology. He has also completed SSC & HSC from Central Academy Schools. Arpit's tech stack includes Research Scientist, product manager, Search, and Web. He has relevant experience of 9.95 years.