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• BAU : Laid foundation and became responsible for tracking and analysis of various verticals like external services , external demand partners, customer experience ( NPS , CSAT ) , Existing Customer's products , BNPL(Buy now pay later) , Neobanking and presenting  monthly summary of product to leadership. Also responsible for hiring other product analyst and setting standards for the role.

• Insights : Analysed partner and internal funnel leading to faster journey for more customers and higher conversion leading to increment of INR 12 Cr + annually . 

• Data Modelling : Built a new model to recommend leads for prioritising customers for calling teams.  Created Uplift modelling involving data collation ,pre-processing , propensity score matching and decision tree based classifier. Achieved improvement in conversion upon calling   by 5% (on top of existing propensity based model) 

• Dashboard and Automation : Automated  MIS (Management Information System)  for demand partners and billing process using python and sql reducing a 2-3 days task to minutes . Created multiple dashboard on Tableau , Metabase , Mixpanel to offer daily monitoring and insights on trend changes.

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Responsibilities:
• End-to-End handling of monthly site metrics report for 20+ markets, and analyzing key trends
• Analyzed over 15 A/B tests leading to $340M + increase in card spend, suggested further improvements
• Assist market with ad hoc Adobe dashboards, to monitor KPIs for campaign and trend changes in traffic
• Identify data-backed opportunities to make journey enhancements, leading to better conversion rate
• Collaborate with Product, Experience Optimization and Marketing teams to conceptualize, plan UI/UX changes
Initiatives:
• Automated and migrated clickstream-based acquisition report from SAS to hive to Spark later, significantly improving execution speed. Subscriber base for report increased by 100%
• Pioneered pre-post analysis methodology for campaigns using time series data, accounting for autocorrelation. This allowed for a more accurate impact assessment of campaign, free of recurring trend
• Led Group Sequential test adoption for running A/B tests in low volume setup to reduce conclusion time up to 75%
• Researched and modeled various multi-arm bandit techniques using Python to maximize conversion while testing

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

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• Assisted COO on day-to-day tasks like preparing business deck, manage operational data and hiring
• Performed competitor analysis and market research to assist Product design and formulate pricing
• Published weekly newsletter containing Blockchain associated news and trend of cryptocurrencies
• Worked with UI & UX to structure website design, ensuring business requirements
• Managed fundraising platforms like Kickstarter, Indiegogo and Mobile app beta testing platforms

Blockseed.co: Spearheading Strategic Business Launches and Growth Blockseed.co is renowned for its expertise as a launch and scale agency, marked by significant collaborations with high-profile clients, including the COO of Citibank and CFO of Vice Media. We excel in converting innovative concepts into successful market ventures and scalable growth plans, focusing on elevating portfolio companies to their peak potential. Our Core Services: Strategic Launch and Scaling: With a history of aiding over 100 businesses, including startups and large hospitals, we navigate through pivotal growth stages with precision. Proven Client Success: Our strategies consistently yield results, with clients reporting an average 30% increase in portfolio growth following our consultation. Scale Up Lab - Maximizing Market Presence: As an integral branch of Blockseed, Scale Up Lab delivers targeted KPI-driven marketing strategies, achieving an impressive 45% rise in digital engagement for our clients. Our Impact in Numbers: Client Growth: Notable for increasing market reach and revenue, with some clients witnessing up to 50% growth in market penetration. High-Profile Endorsements: Our insights and strategies have been crucial for businesses backed by renowned Hollywood celebrities and industry leaders. Choose Blockseed for Growth: Our partnership approach focuses on long-term growth and continual innovation. Customized, data-driven strategies ensure impactful and measurable results. Engage with Blockseed.co for a transformative journey in business growth, from strategic launch to establishing market dominance. Blockseed & Scale Up Lab: Transforming Business Visions into Market Successes

Sales intelligence and automation management software

-Aim: To create graph database from SQL database provided by the client and find a suitable use case 
-Learnt the basics of Hadoop, Hadoop 2.0, YARN, Sqoop, Hive and Spark, Azure, Gephi 
-Compared various graph databases on paper and decided to use GraphFrame 
-Setup a new Azure Cluster solely for Spark and GraphFrame and built a primitive recommendation system based on two parameters 
-Built three versions of code using Spark (using graph functions) / Spark+Hive+Sqoop / Spark (without using graph functions) 
-Compared them on the basis of processing time and plotted the resulting graph after importing it in Gephi

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Responsible for search, contact and setting up meeting and seminars with colleges as potential client of the startup 
Interviewed and formed a group of Ambassadors in distant colleges and helped them throughout their work and maintain coordination

TechEagle is enabling last-mile goods(Healthcare products, Food, Parcels, etc.) delivery via DRONEs. https://www.techeagle.in/partner-with-us

Provider of on-demand drone delivery network for multiple applications

Interviewed, formed and managed a group of 400 ambassadors and 8 Assistant Managers 
Overseer of registration process and hospitality of 2000 participants coming to IIT KANPUR 
Introduced competitions between ambassadors for the first time which helped significantly in publicity of the festival 
Ensured smooth and disciplined conduction of festival

Indian Institute of Technology, Kanpur, established in 1959, is one of the premier institutions established by the Government of India. The aim of the Institute is to nurture young minds and drive forward leadership in technological innovation. Techkriti is the annual international Technical & Entrepreneurship festival of IIT Kanpur organised by the students of IIT Kanpur to realise this aim. Since its founding in 1995, Techkriti has developed into one of Asia's biggest technology festivals. Annually, the event spans four days in March and draws attendees from all across India and overseas, with over 40,000 people attending from both countries. Apart from fierce and neck to neck competitions in various fields, such as Robotics, Electronics, Business, Design, Coding, Aero-modelling, Online events (Crypto, Stocksim etc.). We also have guest lectures and exhibitions to inspire the students to take that extra step towards innovation. Late Dr. A. P.J. Abdul Kalam, the former president of India and the man behind the country's missile program; Dr. Hamid Karzai, the former honourable president of Afghanistan; Vladimir Voevodsky, the Russian field medalist; Douglas Osheroff, the Nobel Laureate in Physics; Michael Foreman, the NASA astronaut; Marshall Strabala, the architect of Burj Khalifa; Prof. Henry Schaffer III, the winner of the Peter Debye Award in the United States;Walter Lewin, the astrophysicist at MIT; Rakesh Sharma, the Indian astronaut; Alvin E. Roth, the Nobel Laureate in Economics; and many more have graced the students and academic community in the past. With its 31st edition, Techkriti is poised to stimulate innovation and eradicate social problems through social campaigns in this century of technocrats and entrepreneurs. For a more detailed description, visit https://techkriti.org or log on to https://www.instagram.com/techkriti.iitk/ https://www.facebook.com/techkriti.iitk https://www.youtube.com/@TechkritiIITKanpur https://x.com/techkriti_iitk

Assisted managers in managing ambassadors by getting work reports from them when required
Handling of ground registration work and sorting queries of participants during festival 
Visited a nearby city to meetup with the schools and get participants from there

Bachelor's degree

Bachelor of Science - BS - BSc

Bachelor of Arts - BA

Aerospace, Aeronautical and Astronautical Engineering

Aerospace, Aeronautical and Astronautical/Space Engineering

Aeronautics/Aviation/Aerospace Science and Technology, General

Aeronautical/Aerospace Engineering Technology/Technician

Aerospace Physiology and Medicine

iit kanpur (indian institute of technology kanpur)

iit-kanpur

kanpur institute of technology , kanpur

kanpur institue of technology

iitm kanpur

Senior Analyst @ Money View | Ex-AmEx | IIT Kanpur ‘18

Arpit Singh

I've been working in analytics for 6 years, mostly in fintech and financial services. Right now, I lead a team of analysts, making sure we deliver solid insights and keep things smooth with stakeholders. I’m pretty hands-on with SQL, Python, Tableau, and BigQuery, and I love automating stuff to make things more efficient. A lot of my work has helped boost revenue—like tweaking lead prioritization and running A/B tests that brought in millions. I enjoy breaking down complex data, working with different teams, and making sure decisions are backed by numbers. 