About

Arpita Gupta is a highly experienced Senior Manager in the field of Data Science, Recommendation Analytics, Campaigns, Customer Behavior Analytics, Brand Management and Marketing. With over 12 years of relevant experience, she is a data scientist at heart and is in love with campaigns and recommendations. Arpita's expertise lies in making brands stronger by data-driven product recommendation, sales and marketing campaign decisions. She helps relationship managers and digital platforms bring numbers to the table, and is a highly revenue-driven professional. She is proficient in building efficient recommendation engines providing customers with the correct set of offers, setting the right target, hitting the bull's eye and unleashing the power of business experimentation. Arpita is a pro in Campaign Analytics, Recommendation Modelling, Customer Behavior Analytics, Brand Management and Marketing for Retail Banking, Investment Banking and Ecommerce. She is a seasoned engineer with knowledge of Machine Learning, Deep Learning and AI. Currently working as a Senior Manager, Data Science, Insights & Data, at Capgemini, Arpita has previously worked as a Manager Data Science & Campaign Analytics at RHB Banking Group and as a Manager Data Science & Analytics at Capgemini. Arpita has a Bachelor of Technology degree in Mechanical Engineering from Bundelkhand University, where she graduated in 2009. She also attended Guru Nanak Modern School in Kanpur. Arpita's tech stack includes Data Scientist, AI, Deep Learning, ML, and Research Scientist. She is a highly motivated and results-driven professional with a passion for using data to drive business decisions.