About

Arun Kumar is a digital marketing professional with a diverse skill set and a passion for learning. Currently serving as the Digital Marketing Manager at Bajaj Auto Ltd, he has successfully spearheaded the company's digital transition over the past year. He has a strong understanding of media buying, performance marketing management, and SEO, SEM, ORM, GMB, and Analytics. Arun has also built a channel for performance marketing with end-to-end integration and evaluation of the system, which has been a significant milestone in his role. Arun has piloted and executed successful projects that include AI-driven digital marketing, hyperlocal marketing, and influencer marketing. With his experience working on the front-line sales, he has a 360-degree understanding of business, which has helped him overcome resistance to stick to conventional methods and practices. He has worked closely with KPIs on customer acquisition, customer satisfaction, and research and analytics of various brands. Arun started his career as an intern in the sales division of the retail banking business at Citi. He holds a Master of Business Administration (M.B.A.) degree in Business Administration and Management from the Faculty of Management Studies (FMS) and a Bachelor's Degree in Metallurgical and Materials Engineering from IIT. Arun's tech stack includes AI, research scientist, and integration. He has relevant experience of 6.94 years and is always looking for more challenging roles with better learning opportunities.