About

Arun Pattabhiraman is an award-winning global C-suite executive with over 17 years of experience in the SaaS and internet space. He has a deep understanding of product marketing, marketing communications, sales, and business development in both B2B and B2C spaces. Arun is a seasoned entrepreneurial leader who thrives in fast-paced, hyper-growth environments that are often characterized by high levels of ambiguity. He enjoys leading large and complex projects that deliver on big, hairy, audacious goals for the business. Arun has diverse industry experience across SaaS, ad-tech, internet, media & entertainment, telecom, and IT. He has received numerous accolades, including being named a "Marketing Maverick" by World Marketing & Leadership Congress in 2021, a LinkedIn Power Profile in 2017, and one of the "50 Most Influential Global Youth Marketing Leaders" by The Global Youth Marketing Forum in 2018. Arun was also recognized as one of the "Top 50 Brand leaders in Asia" by CMO Asia in 2017 and "The Most Influential Marketing Leaders" by World Marketing Congress in 2016. Arun is a subject matter expert in mobile marketing and has been frequently interviewed by leading research and analyst firms, as well as covered by top business, tech, and trade press including Forbes & Economic Times. He is a high integrity leader who is committed to building global, diverse, high-performance teams that consistently exceed business goals on the back of trust, empowerment, accountability, and recognition. Arun is a data-driven growth marketer with proficiency in performance and brand marketing on both digital and offline channels with a focus on user acquisition, retention/engagement, and lifetime value (LTV) maximization. Arun has expertise in crafting product/company positioning and executing cross-channel marketing strategies across PR, events, digital, and content marketing. He has experience in leading global product launches across the US, Europe & APAC. Arun is also the editorial director & producer of "Apponomics," a 300+ page book launched at the Mobile World Congress 2014, that serves as an essential guide to app developers looking to acquire, monetize and retain loyal users for apps. Currently, Arun is the Chief Marketing Officer at Sprinklr. Before that, he was the Chief Growth Officer at Freshworks, where he led a global team of 400+ marketing, operations, and sales development professionals (SDRs/