About

Arun V. is an accomplished entrepreneur, WordPress web developer, and digital marketing executive with over six years of relevant experience in the information technology and services industry. He has a demonstrated history of developing 20+ web applications and social networking platforms at the young age of 19. He is highly skilled in search engine optimization (SEO), search engine marketing (SEM), DoubleClick Search (DS), social media marketing (SMM), and website development. Till now, he has generated 30+ lakhs unique users of organic traffic to different websites and developed & worked on 10+ different types of websites. Currently, Arun works as a Senior SEO Specialist at West Pharmaceutical Services, where he is responsible for supporting decisions within the West digital marketing team for growing West’s organic search presence globally. He works in close collaboration with the Commercial Digital Customer Experience team and Global Communications to assist in driving execution and collaboration with various team members to execute SEO initiatives. He has extensive knowledge of keyword research, competitive analysis, and SEO technical best practices, and he measures and reports on organic traffic, rankings, and backlinks generated from search. Arun is also skilled in auditing and optimizing content for better performance in search engines, as well as driving conversions to products and content offers. Before joining West Pharmaceutical Services, Arun worked as a Digital Marketing Executive at Axsource, where he defined, managed, and executed search engine optimization (SEO) strategies for a complete website. He executed on-page optimization as well as internal and external link building strategies and performed keyword research and analysis using tools to coordination with overall content marketing objectives. He also handled website development and suggested improvements to improve the user experience on the website. Arun holds a Bachelor of Technology degree in Electronics and Communications Engineering from St. Peter's Engineering College, and he completed his intermediate education from Narayana Junior College. He also completed his high school education from Sri Sai Ram High School. Arun has a diverse tech stack, including search, web, NFT, and research scientist. He is always up-to-date on SEO trends, search engine algorithm updates, and industry-moving technology, designing new SEO trends and application tools to better SEO practices.