About

Aruna Mukerjee is a content specialist with over 5 years of experience in diverse fields such as Lifestyle, F&B, FMCG, Banking, and Insurance. Currently working as a Features Writer at WeddingSutra.com, Aruna is an enthusiastic and creative individual with the capacity to work in a dynamic environment. As a Features Writer at WeddingSutra.com, Aruna's responsibilities include conceptualizing article/story ideas, social media campaign ideas, writing and editing articles, tracking current trends, finding and interviewing leads, troubleshooting content issues, and creating newsletters. Prior to joining WeddingSutra.com, Aruna worked as a Freelance Copywriter at invideo, where she conceptualized and wrote the monthly content calendar and wrote copy for video templates that catered to a variety of sectors. She also worked as a Creative Executive at Madison World, where she strengthened her copywriting and strategizing skills in the digital sphere. Her everyday task list included 360-degree digital strategy, scriptwriting, pitching for new business, social media content strategy, and corporate communications. Aruna has a Bachelor's degree in Mass Media with a specialization in Advertising from the University of Mumbai, and a Diploma in Advertising and Public Relations from SVKM. With over 8 years of relevant experience, Aruna has honed her skills in content creation, social media strategy, and digital marketing. She is a team player, a quick learner, and always eager to take on new challenges.