About

Arushi Arora is a Senior UX Designer at TIFIN and an expert in humanizing technology. She has a diverse skillset that allows her to approach problem-solving with a holistic mindset and design experiences that make people's lives easier. With over 4 years of relevant experience, Arushi has worked across industries and thrives on domain knowledge. Arushi's passion for psychology drives her work as a UX designer, and she believes that user experience design is not just a discipline but a lifestyle. Her current role at TIFIN involves creating interaction strategies, developing navigation and flow, designing wireframes, interactive prototypes, organizing content, and advocating for the needs and goals of real users. She collaborates on ideation and digital strategies with designers, developers, product owners, and other stakeholders for successfully delivering products in agile cycles. Arushi has designed and improved multiple products across TIFIN portfolio using UX best practices. In her previous roles, Arushi worked as a UX Designer at TIFIN and 1st Main. At 1st Main, she increased the conversion rate by 12% for a co-working client using user interviews and journey mapping. She managed a wide variety of cross-media projects for multiple clients by taking complete ownership from a design standpoint. Arushi advocated design thinking solutions to stakeholders using user research, IA, user flows, wireframes, and prototypes. She drove design decisions based on business requirements, user testing feedback, and technology constraints. Arushi holds a Master of Fashion Management degree in Fashion Merchandising and Marketing from the National Institute of Fashion Technology, India, and a Bachelor of Science (hons.) degree in Computer Science from Delhi University. Her tech stack includes designer, test, and research scientist. Overall, Arushi is a passionate UX designer who is dedicated to humanizing technology and creating experiences that make people's lives easier. She is a valuable asset to any organization that values user-centered design and collaboration.