About

Arushi Kharbanda is an innovative and customer-focused professional with a strong background in building and conceptualizing ideas in both B2B and B2C industries, particularly in financial services and technology. With over 4 years of relevant experience, she has developed strategies and new marketing initiatives to achieve customer success and business growth. Arushi is a data-driven marketer who uses customer behavior insights to plan segmented multi-channel customer marketing strategies. She is passionate about being the customer's voice and updating services to increase product usage and experience while empowering brand visibility. In addition to her professional pursuits, Arushi is also a yoga enthusiast and enjoys creating doodles to explore and experiment with her creative side. She is keen on learning and exploring new startups that are problem-solving customer issues and driving change across industries. Currently working as a Business Analyst for Product and Services at Gartner, Arushi leads global projects, addresses process gaps for event recruitment, resolves data issues for GBS and GTS, and constantly improves the recruitment playbook via optimizing content strategy, executing best practices, and conducting data analytics to understand client cohorts. She also re-designed the client engagement and retention communication plan for the Global Strategy and Operations team and owned and drove the execution of the client re-engagement project. Arushi holds a Master's Degree in Marketing-Retail Management from K J Somaiya Institute of Management and a Bachelor's Degree in Electronics and Communications Engineering from MMEC, Kurukshetra. If you are looking to initiate a discussion on setting up your product marketing strategy or simply discuss the startup world, feel free to connect with Arushi on LinkedIn or send her an email.