About

Aseem Asthana is a seasoned professional with over 10 years of experience in building, launching, and marketing products. He has a proven track record of developing self-service SaaS products with customer acquisition optimized using modern funnel metrics and appliances delivered through traditional VAR/distributor channels. Aseem is an expert in bridging the gap from product vision, lifecycle, and launches to strategic and product marketing, messaging, and demand generation. He excels in optimizing the roadmap and messaging for constant monetization. Currently, Aseem is the VP of Products at SignalWire, a CPaaS company. He is responsible for Product Management, Product Marketing, Technical Marketing, and User Experience. Aseem is building APIs (as a product) that developers use to build voice and video communication APIs, pricing for both subscription and usage-based pricing, platform strategy, and go-to-market motion for both Business to Developers (B2D) (devrel) and B2B2C. Prior to joining SignalWire, Aseem worked as the Sr. Director Product Management and Group Product Manager at Barracuda. He has a Master of Business Administration in Marketing from Santa Clara University and a Master of Science in Computer Science from Indiana University. Aseem is a Senior Software Engineer, AI, ML, Data Scientist, and product manager. He has relevant experience of 22.45 years. Aseem is an Angel and Seed Investor and Advisor to early-stage companies in AI, ML & Data Science. He is also a Board Member.