About

Ashish Batra is a seasoned Analytics Leader and Digital Analytics Expert with over 15 years of experience in the field. He is a strong advocate of data-driven decision making and has a proven track record of delivering actionable insights for digital services. Currently, he works as a Lead Consultant for a US-based Insurance client, where he consults on Digital Analytics and engages with key stakeholders for smooth execution, delivery, and implementation of Analytics solutions. In his previous role as Vice President of Analytics at Cashify, Ashish led the Digital Marketing and Analytics team, enabling actionable insights for Marketing, Product, Pricing, and Content. He also developed and nurtured relationships with key internal stakeholders, including the Product, Marketing, and Tech teams through compelling and effective communication. Prior to that, he founded Vidwan Marketing, where he conceptualized Adman.ai, a SaaS solution that assists digital marketers with insights and intelligent suggestions. Ashish has a strong educational background, having completed his PGDM in Marketing Management from the Institute of Management Technology, Ghaziabad, and a B.E. in Electronics and Communication from CITM. He also holds an Engineering Diploma and an S.B.T.E from the State Board of Technical Education, Chandigarh. Ashish’s technical expertise includes GCP, Web, and Designer. He has also worked with various startups, managing their digital campaigns on platforms such as AdWords and Facebook, improving KPI measurement dashboards and reporting, and handling advertising budgets of over $100,000 per month. His experience in handling lead generation for online courses and app installs has enabled him to develop a deep understanding of user behavior and interests. Overall, Ashish is a highly skilled Analytics Leader with a passion for data-driven decision making and a proven track record of delivering actionable insights. He is an excellent communicator and collaborator, with experience in managing teams and engaging with key stakeholders.