About

Ashish Gupta is a Product Marketing Manager at upGrad with a diverse experience in marketing and growth strategy. With a special interest in analyzing complex business cases for sustainable strategy formulation, Ashish has worked in the EdTech and Fintech industries. He is an avid follower of the start-up space and possesses skills in GTM strategy, product marketing, sales enablement, customer retention, marketing automation, channel growth, analytical skills, data analysis, and Microsoft Office. Ashish has worked as a Consultant at EdTech and as a Category Manager at Kreditbee, a fintech startup offering short-term personal loans. At Kreditbee, he was responsible for vendor and category management, channel management, funnel optimization, and market research/product marketing. He initiated product and listing changes on the aggregator website and app for lead generation and optimization. He also designed and executed referral campaigns, monitored the performance of acquisition channels by tracking channel-wise lifetime value (LTV), and tracked funnel parameters daily to identify dropoffs and execute campaigns. Ashish's education history includes a post-graduate program in marketing/marketing management from IIM Bangalore, a Bachelor of Engineering in Computer Science from RGPV, and high school from Trinity Convent Sr. Sec. School Vidisha. His tech stack includes research scientist, web, and infra. With 3.18 years of relevant experience, Ashish is a skilled product marketing manager with a passion for growth strategy and sustainability.