About

Ashwin Krishna is an award-winning B2B marketer and a speaker who has over 15 years of experience in the SaaS industry. He is currently serving as the AVP Marketing at HighRadius, where he leads the marketing team and focuses on scaling the company's growth through brand marketing, revenue/growth marketing, product marketing, and customer marketing. Ashwin started his career as a programmer but soon found his passion for SaaS and marketing. He has scaled SaaS companies 20X and has experience across various marketing functions, including account-based marketing, marketing strategy, branding, content marketing, PR, analyst relations, digital, field marketing, events, product marketing, and pre-sales functions. He has also won several awards, including the Top 100 Product Marketing Influencer by Product Marketing Alliance and the Most Influential Tech Marketer Award by Economic Times. Ashwin is a growth hacker who shares his insights, frameworks, and stories on SaaS marketing. He loves to chat with SaaS founders, marketing, product, and sales leaders and is always open to connecting over a favorite drink. Before joining HighRadius, Ashwin served as the Marketing Director at Tact.ai, where he set up the demand generation engine and contributed 60% of the company's revenue. He also owned the positioning, messaging, PR, content marketing, and website for the CRM product launch, which resulted in 5X traffic growth. Ashwin holds an MBA in Marketing and Finance from ISB and an Executive Program in Sales and Marketing from IIM Calcutta. He also has a BE in Information Science from Vishveshwaraiah Technological University. His tech stack includes AI and Salesforce, and he has a relevant experience of 14.02 years.