About

Atul Bansal is a media and technology executive with over 19 years of experience in envisioning, building, and operating leading-edge direct-to-consumer digital products and experiences that delight millions of customers globally. Currently, he serves as the Chief Product & Technology Officer at Britbox International, a BBC & iTV Company. In his current role, Atul is responsible for driving the technology, product, and growth strategy for the company's digital products and services. Prior to his current role, Atul served as the Senior Vice President - Product, Technician and Ops at bbc worldwide. Before joining bbc worldwide, he was the Vice President, Consumer Digital Products at HBO, where he led the Consumer Digital Products group responsible for building and operating direct-to-consumer video streaming products for millions of HBO subscribers in over 30 countries across Latin America, Mexico, and the Caribbean. Atul was also responsible for driving the technology, product, and growth strategy for live and SVOD services like HBO GO for web, mobile, OTT devices, gaming consoles, and other emerging platforms. Atul has also worked as the Chief Product Officer at Marketing Orchestration, where he led the vision, roadmap, and laid the foundation for a cloud-native data management platform for an early-stage Marketing Technology startup. He drove the architecture for performing batch and real-time ingestion of high volume data from multiple marketing and advertising technology data sources, then applying machine learning to drive highly contextual and personalized consumer experiences to achieve higher marketing ROI. Atul holds a Master of Science degree in Management from Harvard Business School, a Master's degree in Computer Engineering from Florida Atlantic University, and a Bachelor's degree in Electrical Engineering from DTU. He possesses expertise in Big Data, Data Science, Mobile, UI, Web, Product Management, and Machine Learning. Atul is a seasoned leader who has developed, mentored, and managed diverse teams of product managers, UI/UX designers, technical architects, developers, and data engineers to build and operate consumer-facing products, services, and technology.