About

Atul Sharan is a highly accomplished professional with a diverse background in product management, software engineering, and research. He is an MBA graduate from Indian Institute of Management, Bangalore and an Electronics engineer from IIT Roorkee. With over 6 years of relevant experience, he is currently serving as the Director of Product at Pristyn Care, where he is leading all things product, including building a tech-based ecosystem of customer-facing app/website, internal apps, and dashboards to improve lead journey, operations management, and tracking across categories/departments. Prior to his role at Pristyn Care, Atul worked as a Consultant at BCG where he conducted spend baselining and peer benchmarking to optimize selling, general, and admin costs of a global IT player's India business. He also served as an Associate Vice President at iBuild Innovations India, a PAN India start-incubator that helps startups in their growth in early launch stages. At iBuild Innovations India, Atul developed the go-to-market strategy for a high-end VR product, led a cross-functional team of 20+ to determine product roadmap for the next 5 years, introduced and designed a 'Player app' for better user experience and engagement, and conducted online/offline customer and market research for the VR product. Atul's strategic planning skills are evident in his leadership of a 13-member team to devise the action plan for building IT startup ecosystem in Uttar Pradesh, in collaboration with the UP Govt. He also formulated the 'Crisis Management' strategy to handle 50+ crisis scenarios and developed and standardized 'Digital marketing strategy' for 2 startups. With a strong background in marketing, Atul increased the Facebook page reach by 53% by analyzing the performance of previous marketing campaigns and launching 3 new campaigns. He also led a 10-member team of marketers to conceptualize 50+ marketing campaigns for the VR product launch and introduced new ways of on-boarding offline audience to social media, increasing the number of Facebook followers by 50,000+ in 1 month. Atul's education history includes an MBA from IIM Bangalore and a Bachelor of Technology (B.Tech.) in Electrical, Electronics, and Communications Engineering from IIT Roorkee. He possesses a wide range of technical skills, including product management, senior software engineering, and research scientist. Overall, Atul is a highly skilled and experienced professional who is committed to driving innovation and delivering