About

Avinash Bikumalla is a seasoned Growth Marketing professional with over 12 years of experience in the Digital Marketing domain. He has a proven track record of scaling the Traffic, Business & Revenue of start-ups, and MNCs using Paid and Organic channels. Avinash has worked in both B2B & B2C companies that spread across Finance, Education, E-Commerce, Travel, and Jobs industries. He is skilled in marketing management that caters to Demand Generation, Digital Marketing, Product Marketing, and Content Marketing. With his expertise and experience, Avinash has achieved remarkable milestones in his career. He reduced Employer CAC by 50% and getting ROAS of 80% at Apna. He grew SEO traffic from 450K to 1.3 Mn in 18 months of time. At Flipkart, he grew SEO visits by 3x in 2.9 years resulting in 2.5x Units & 1.8x Revenue. Using programmatic advertising successfully launched Narzo and Micromax phones that generated 100+ Cr revenue. He doubled the Organic traffic in 1.4 years at UrbanPro and optimized the campaign, increasing the ROI of marketing spend by 50% in 2 years. He also brought BankBazaar out of Google penalty and increased the traffic by 2.5 times in less than one year & customer base by 6x from the SEO channel. Avinash's strengths lie in being a founding member of the marketing team at start-ups that grew from 0 to 1 & from 1 to 100. He has handled a team of 7 people that were doing SEO, SEM, Social Media Marketing, Content marketing, affiliate marketing. He is skilled in planning, strategizing, executing & achieving business goals using all the digital marketing channels. He grew the revenue by getting the users at all the touchpoints like acquisition, activation, retention, engagement. He has handled budgets of 10 Cr INR/year in acquiring new users at the lowest CAC and generating a ROAS of 2X. He has also used programmatic advertising in successfully launching and selling poco, Micromax, Narzo & Infinix mobile phones on Flipkart. Avinash's digital marketing skill sets include SEO (On-page, Off-page, Product, Technical), App store optimization (ASO), Search Engine Marketing (SEM), Social Media Marketing (SMM), PPC, Universal