About

Avinash Sarma is an accomplished Area Manager of Market Development and Key Account Management at Varun Beverages. With over 4 years of experience in Sales Operations/ Management, Marketing Strategy, Competitive Research, Account Management, Business Planning, B2B Lead Generation, Customer Relationship Management, and Relationship Management, he is a versatile business professional. Avinash has proven expertise in performing market research and gathering data on market trends, competitors, suppliers, customers, and product mix. He is proficient in creating and maintaining relationships with partners, external distribution agents, and distribution channels to help the business accomplish its sales growth, profit margin, and market share goals. He has a demonstrated history of establishing and implementing a strong key account management and engagement strategy for target accounts. Avinash has achieved key accomplishments in developing and maintaining relationships with prestigious clients, establishing high-volume, high-profit accounts, and managing both the top and bottom lines. He is extremely tactical in planning and delivering training programs that instill a strong customer focus, a high level of enthusiasm, and a sense of teamwork in staff. In his current role at Varun Beverages, Avinash has substantially enhanced sales turnover to over 300 crores and generated a 46 percent increase in 2020 and a 30% increase in 2019. He has contributed significantly to the planning, budgeting, and management of end-to-end BTL marketing operations and significantly improved penetration and distribution across geographies, with a particular emphasis on low-share markets. Avinash has extensive collaboration with advertising, design, marketing, sales, and logistics departments to guarantee that the needs of major clients are addressed. He has a strong educational background, with a Master of Business Administration (M.B.A.) in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor’s Degree in Electrical and Electronics Engineering from KIIT University. Overall, Avinash is a multi-faceted professional who can strategize, improvise, and enhance effectiveness in all Market Development domains. He is skilled in generating consumer demand for target items, promoting new product launches, increasing brand visibility, and ensuring brand consistency throughout campaigns.