About

Avishek Mitra is a Senior Brand Manager at Dabur India Limited with over 6 years of experience in the marketing industry. He holds a PGDM in Marketing from the Institute of Management Technology, Ghaziabad and a Bachelor of Technology in Electrical Engineering from Netaji Subhash Engineering College. Avishek has a keen interest in marketing communications, specifically advertising and branding. At Dabur, Avishek manages different products under the Dabur Baby portfolio, ranging from shampoo, baby wash, powder, cream, lotion, wipes, and diapers. He is responsible for all marketing initiatives to raise awareness about the brand and drive sales. He works closely with Shopper Marketing and Performance Marketing to ensure that consumer promos and on-platform campaigns are running smoothly. Avishek also scans the market and competitor landscape to understand which sub-categories to enter with product extensions. He handles NPD innovation pipeline and launch by being involved proactively end-to-end, from conceptualizing, consumer research, product development, testing, finalization, packaging design, go-to-market strategy, pricing, promotional material, launch campaigns, and final go-live of the product on E-commerce platforms. Previously, Avishek worked as a Brand Manager at Piramal Group, where he handled a baby care brand having products across different categories. He was responsible for end-to-end operations for the handled brand starting from communications, strategic plans, new product launches, digital marketing, and worked closely with different functions like Sales, Business Development, Supply Chain, QA, R&D, Medical Regulatory, E-commerce, etc. to make sure the annual operating plans and budget decided for the brand were met through timely marketing interventions. Avishek also served as an Area Sales Manager for 2 years, handling 3 states and around 20+ reportees. Avishek has a proven track record of conceptualizing, planning, and executing successful marketing campaigns. He has led NPD projects from scratch and spearheaded projects to get them rolling within stipulated timelines by coordinating with other departments. Avishek is reachable on his phone or via email and is proficient in test, research scientist, and QA.