About

Balaji Srinivasan is a highly experienced Lead Consultant in Digital Analytics and Conversion Rate Optimization, currently working at eclerx. With over 9 years of relevant experience, he has a proven track record of generating consumer insights through deep dive data analysis, creating segments, and benchmarking them to spot pain points. Balaji is responsible for ideating to address these pain points, creating hypotheses, and setting up experiments to test them. He also creates testing strategies, prioritizes testing pipeline, and roadmap creation. Balaji has extensive experience in post-experiment analysis by analyzing data via Adobe Analytics (Workspace) and recommending the implementation of tested changes that address identified pain points. He is responsible for RFPs and sales support (A/B Testing) by building collateral and carrying out pilot projects and proof of concept (POC) for potential clients. Balaji has excellent stakeholder management skills and is adept at handling client communications. Prior to joining eclerx, Balaji worked at Dell as an Advisor in Conversion Rate Optimization. He was responsible for web analytics for the e-commerce business of Dell to understand customer behavior. Balaji conducted comprehensive analysis of A/B tests, collaborated with design teams, developers, site teams, and domain leads for efficient execution of design tests. He studied market research, competitor sites, and consumer behavior to derive customer insights. Balaji also engaged with international teams through remote means and understood business needs and development requests. Balaji holds a Post Graduate Diploma in Management (PGDM) in Business Analytics from the Indian Institute of Management, Indore, and a Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering from Sona College of Technology. He possesses excellent tech skills, including test, research scientist, and web. Overall, Balaji Srinivasan is a highly skilled and experienced professional in Digital Analytics and Conversion Rate Optimization, with a proven track record of generating consumer insights and implementing effective solutions to address business pain points.