About

Balaji Sundareswaran is a passionate B2B SaaS marketer and startup marketing consultant with over 8 years of relevant experience in the industry. He has a proven track record of creating successful overall marketing strategies for B2B startups and SaaS owners. Balaji has a complete understanding of demand generation, digital marketing, product marketing, partner marketing, customer marketing, and internal marketing. He has complete ownership of budget planning for demand generation activities. Balaji has a talent for automating manual activities and has successfully managed a team of five specialists, including paid ads/SEO specialists, email marketing specialists, content writers, graphic designers, and website developers. He has improved website traffic from 10K to 20K users in just three months and has successfully generated leads through email marketing campaigns. Balaji has also planned and executed brand awareness campaigns using Google Ads. In terms of SEO, Balaji has improved organic traffic and the number of keywords ranked in search engines by revamping meta titles, descriptions, and constantly updating schema, H1, and H2 tags. He has also improved website traffic by constantly adding backlinks. Balaji's expertise extends to social media marketing, content marketing, and vendor coordination. He has created a social media calendar for every month, implemented an internal newsletter for employees, and initiated product update emails to customers every month. Balaji has also audited marketing strategies and run campaigns for partners. Balaji is proficient in using marketing automation tools such as Hubspot Professional and has created product documents and features emails for customers and partners. He has also identified lead magnets that are accepted by management. Balaji has a Master of Business Administration (MBA) degree in Marketing and Human Resources Management from Thiagarajar School of Management, a Bachelor of Engineering in Electronics and Communication from Anna University, and a diploma in Electronics and Communications Engineering from Elumalai Polytechnic College. He also completed his 12th grade from St. Columbas Higher Secondary School. Balaji's tech stack includes designer, search, and web.