About

Batiste Jeannin is an experienced Acquisition Manager at PerfectStay, responsible for all acquisition channels for brands such as La Collection Air France, Emirates The List, Emirates Holidays, and Transavia Holidays. With over 12 years of relevant experience, Batiste has extensive knowledge in team management, recruitment, onboarding, and partner audience activations. His expertise also includes affiliation, meta-search, social media, and Veepee, along with analytics. Prior to joining PerfectStay, Batiste worked as a Project Data Manager - Consultant at Groupama, where he deployed the Ysance People-based Data Management Platform and identified, defined, and deployed DMP use cases, including CRM enrichment, media optimization, lookalike strategy, retargeting, and on-site personalization. He also activated DMP on acquisition channels with a cross-channel and test&learn approach, including email, RTB, search, social ads, and affiliation. Batiste also worked at Air France as a Social Media Acquisition Manager, where he managed performance and branding campaigns on Facebook, Twitter, Instagram, LinkedIn, and YouTube networks. He set up, monitored, optimized, and reported around 150 campaigns per month over 60 countries and 35 languages with a strong test&learn approach. He also led performance projects working with transversal in-house teams like Social Media, Display, CRM, IT, and Mobile and partners like Facebook and Adphorus. Batiste holds an MBA Spécialisé eBusiness from MBA ESG, a Master 1 Marketing and Management from IDRAC Business school, and a Licentiate degree in Marketing and Communication from eae business school. He is skilled in search, test, and mobile technologies. Batiste's strengths lie in his ability to translate business objectives into campaign strategy and develop story-telling between branding and performance. He is also proficient in best practices sharing, training, workflows creation, and collaboration with stakeholders.