About

Benjamin Gromann is an EMEA Monetization Lead Program Manager at Microsoft News with over 19 years of experience in program and product management of digital products at a global scale. He is a digital strategy, product, and advertising leader with a solid technical background. Benjamin is a strategic thinker who is able to apply a helicopter view to sort real opportunities from the ones that will not add value. He has demonstrated a focus on details and strong analytical skills combined with the ability to turn ideas into reality. Benjamin excels in improving outcomes in complex global and distributed organizations. Benjamin's key accountability in his current role is to maximize Microsoft News revenue streams in relevant markets by partnering with a variety of media brands, delivering advertising, and sharing revenue with their publishing partners. He acts as an interface between Microsoft Corp product teams and EMEA markets and analyzes monthly revenue results to identify threats and issues. Benjamin evaluates new partnership opportunities, builds business cases, and drives implementation of Nordic premium advertiser Strossle. He also supports and optimizes native advertising partners Taboola, Outbrain, Xandr, and Verizon Native. Benjamin partners with global display advertising partner Verizon Media and Xandr and manages any upcoming advertising compliance issue and escalations for DACH Region. Benjamin's achievements include driving a 15% growth against budget over three consecutive years in the EMEA region, evaluating and executing market-specific and regional revenue initiatives against declining display revenue, identifying, evaluating and executing the implementation of local advertisers to drive competition leading to a 5% increase in rates, and enabling additional revenue streams and reducing administrative overhead through partnering with a premium global affiliate partner in 26 markets. In his past roles at Microsoft, Benjamin executed strategic change from creating content in-house to partnering with 170+ media brands for the DACH Region and onboarded automated ingestion, editorial programming, and promotions. He worked with 170+ media brands on content integrated in the Windows ecosystem for the DACH Region, consolidated Taboola and Outbrain integration, and partnered with Glomex as a premium video marketplace in DACH and Netherlands. Benjamin also rebooted legacy CMS to an industry-leading platform and managed feature prioritization, training, and switchover management. Benjamin is an excellent listener and collaborator, valuing diverse perspectives, and has a high level of interpersonal and cultural awareness to communicate and collaborate effectively across hierarchy and boundaries. He brings a calm outlook to complex discussions and is a complex problem solver with a hands